At OPEN, our motto is “working hard to stay small”. We’ve done the “big company” thing, and it was time for something different. So we design the bikes we want to ride ourselves, we produce them, sell them to like-minded people and that’s it.
This is a very different OPEN yet it answers the same question: What do we want to ride? While we love pushing the envelope, we also love the classic bike aesthetic. In the MIN.D. both come together.
The first U.P. combined road bike speed plus go-anywhere capabilities to start a whole new category. Now original U.P. features such as dual wheel size compatibility and a dropped chainstay are the standard for performance gravel bikes.
The OPEN U.P. inspired a generation of gravel bikes that could fit up to 2.1” tires. The WI.DE. (Winding Detours) can run even bigger tires while still fitting road cranks!
Staying small forces us to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no flashy offices; we simply don’t have the time for any of that.
So if the simplicity of nice bikes, nice rides, nice company and nothing else are what you’re after too, join us at OPEN.