Ares4 AR

Ares4 AR

You can have your cake and eat it too. Aerodynamics, light-weight, incredible power transfer and a bomb-proof build are all packed into the all-new Ares AR. The latest iteration of the famed Ares product line, this 40mm deep, 25mm internal-width wheelset is fast enough for competitive road riding and tough enough for the gravel roads less traveled. From criteriums to cyclocross, Strava hunting to joy riding, the Ares AR is the one-stop all-road wheelset to take you where you’re going – and beyond.

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Alsea 30 Carbon

Every day is a good day to unleash the powers of the Alsea30. They’re a do-it-all wheelset you can rely on.  At a svelte 1495g, they’re light enough for XC race day, while the 30mm width, asymmetric (ASYM) carbon rim adds further benefits by improving the tension balance by up to 30%! Go ahead, take the gnarly lines, hit the drops and leave your friends gasping on the climbs. This wheelset shreds every arena.

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Hyalite Carbon

One great wheelset. Many applications. From epic all-road adventures, gutting out gravel grinds or throwing down on the ‘cross course, this is the tool for the job. 

It’ll surpass your all-day, all-road, gravel grinding needs, all-year-long, and still have what you need when the cowbells come out. Tubeless ready rims and disc specific build have you ready for low pressure and even the roughest surfaces or toughest mud.

Rolf Prima laces, tensions, and trues wheels by hand in the Cascade Mountains of Oregon. Rolf Prima also launched its sister brand Astral Cycling in 2017 to sell standard drilled rims.